The following four Design Principles are from The Non-Designer's Web Book   Alignment Items on a page are lined up with each other. Choose one alignment and use it on the entire page.   Proximity When two items are close, they appear to have a relationship, to belong together. When items are physically far from each other, they don't have a relationship. Squint your eyes and look at your page.   Repetition Repeat certain elements to tie all the many parts together. Each page in the web site should look like it belongs to the same web site.   Contrast Contrasting elements guide your eyes around the page, create a hierarchy of information. To be effective, contrast must be strongdon't be a wimp.   Create a focal point using contrast.